Know what's happening on your shelf before your competitors do

CounterIntel monitors your product pages on Sephora.com and Ulta.com. Ratings shifts, review sentiment, search rankings vs. competition. One email, every week.

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Vitamin C Brightening Serum

Mar 1 - Mar 7, 2026
Sephora Rating 4.6 ↑ (+0.1)
Ulta Rating 4.4 (no change)
New Reviews (7d) +38
Top Complaint "packaging leaks"

Search Rank: Sephora.com

#2
"vitamin c serum"
#5
"brightening serum"
#11
"dark spot corrector"

Everything a brand manager checks manually, automated

Stop spending hours clicking through PDPs. Get the signal without the noise.

01

Ratings & Review Tracking

Star ratings, review volume, and week-over-week changes across both Sephora.com and Ulta.com. Know the moment sentiment shifts.

02

Issue Detection

AI reads every new review and surfaces the top complaints. "Packaging leaks," "broke me out," "wrong shade" - see patterns before they become problems.

03

Search Keyword Reverse Engineering

For each SKU, we identify the most likely consumer searches that lead to your product page. Then we track where you rank vs. competitors on those queries.

04

Competitive Positioning

See how your search visibility stacks up against direct competitors over time. Track weekly improvement or decline across every keyword that matters.


Three steps to shelf clarity

Free

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Send us any brand. We'll deliver a full PDP audit across Sephora and Ulta, free. See what you've been missing.

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Pick your SKUs

Choose which products to monitor. Per-SKU pricing means you control cost. Volume discounts for bigger portfolios.

Weekly

Open your inbox

Every Monday, a clean email with everything that changed. Ratings, reviews, search rank, competitor movement. No dashboard login required.


Pricing that scales with your portfolio

No enterprise contracts. No minimum spend. Pay per SKU, and the more you track, the less each one costs. Lock in annual or multi-year terms for the best rate.

Tier Per SKU / Month
Starter
Up to 10 SKUs
$29
Growth
11 - 50 SKUs
$19
Scale
51+ SKUs
$12
Annual discount
Save 20% with yearly billing
-20%

Your competitors are already watching their shelf. Are you watching yours?

CounterIntel gives D2C beauty brands the same digital shelf intelligence that enterprise players pay six figures for.

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